Ten Factors to Hire a SEO Consultant
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To increase your sales: Online marketing experts will research what keywords your site should be ranking for when it is crawled by the search engines. Approximately half of all web searches performed each day are unique, meaning that professionals trained in SEO will be able to ensure that your site shows up for generic, short-tail keyword phrases as well as for specific, long-tail phrases. With traffic arriving at your site from both these kinds of searches, you will be able to attract both shoppers (who often use short-tail keyword phrases) and buyers, who are more likely to search for specific terms.
Fix SEO error: Any SEO campaign involves risks but some are more dangerous than others. Professionals will be able to help you minimize the risks involved in your SEO campaign and will make sure you don’t become involved in any black hat techniques (SEO tactics opposed to best practice), which could cause you more harm than good.
Time Allocation: Any white hat (legitimate) SEO campaign takes time before it has an effect. In many cases, site owners and those involved in the daily running of a business do not have time to sit around and see if a particular method has an impact or not. An online marketing company can remove this hassle and let you focus on your own company’s needs.
Avoid technical confusion: No matter how much you love your service or product, web sites can be confusing. The problem with websites is that you can try to change something and end up causing damage across your site in the process. Online marketing companies will be able to explain things to you in simple terms.
SEO techniques to use: Individuals who choose to carry out SEO campaigns on their own often think that they need to try every single technique that they can find described on the web. Experts will know which techniques to use and which to ignore, since some sites will need to target different areas to others.
Search engine preferences: Online marketing companies keep up-to-date with news and gossip in the industry as part of their job. Technology moves very quickly and new SEO techniques are being introduced all the time to suit the search engine’s ever-changing preferences. If you try to take control of your own SEO campaign, you may end up using methods that lost their relevance a year or two ago.
Track progress: You can spend a lot of time doing SEO yourself but, apart from obvious indications such as increased sales, there are not many free indicators to tell you how successful your attempts are. SEO experts will have tools at their fingertips which can monitor all aspects of an SEO campaign and they will be able to keep you fully informed of their progress at all times.
Contacts: Online marketing professionals usually have many contacts, some of whom may specialize in working with customers who specialize in the same area as you. They will be able to get inside tips and advice about how best to serve your needs.
Differences between the search engines: Different search engines have different preferences and what may suit Google may not suit Yahoo! in the slightest. It is worth having at least one feature on each of your pages which suits all the major search engines but it is difficult to understand how to do this unless you know the differences between the major search engines. This is one area where online marketing professionals can really help you.
Widen online strategy: They can identify problems with your website and suggest design or development features which may provide additional benefits.